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K11 Disrupting Retail Business Innovation and visit to K11 Art Mall


Retail business has been transformed through the changes in business model and technology. Starting as a shopping mall, K11 positions itself an Art Playground where culture, entertainment, shopping and living revolve around art. Learn the unique model of K11 and its expansion plan and strategies.

Following Rebecca’s sharing, we will bring you to K11 Art Mall for a guided tour.

Date and Venue




23 Feb 2019 (Sat)

10:00am – 1:00pm

To be confirmed


Ms. Rebecca Woo

Senior Director, Operation (Hong Kong)

K11 Concepts Limited

As the Operation Director (Hong Kong) of K11 Concepts Limited, Ms. Woo in-charges of overall operations, marketing, leasing and art project of Hong Kong K11, as well as the operations and business development for K11 retail shops – K11 Design Store, K11 Select and K11 Natural in Hong Kong.    


Prior to K11, Ms. Woo was the Corporate Affair Director for New World Department Store. Since joining K11 in 2013, Ms. Woo has well blended art and commerce into K11 campaigns; K11 was awarded the “HKMA/TVB Awards for Marketing Excellence” in 2015 & 2017, K11 Natural was recognized as disruptive new business innovation for millennial entrepreneur, received Excellence Award and Citation for Innovation Award.    


Ms. Woo holds an Associate Degree in Arts from Ohio University and a Bachelor of Business Administration Degree from University of Technology, Sydney, majoring in Marketing and Corporate Communications.

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